Brand guidelines
These guidelines help partners, press, and third parties use the Easel name, mark, and assets correctly in marketing and product materials.
About
The "Easel" name, the Easel logo and mark, and other Easel trademarks are property of Pullify, LLC d/b/a Easel Software Solutions. These guidelines are intended to help partners, resellers, customers, developers, consultants, publishers, and other third parties understand how to use and display our trademarks in their own assets and materials.
Logos
Download official SVG files for digital and print use. By using our logos, you agree to these brand guidelines.
Logo spacing & sizing
Maintain clear space equal to the height of the mark on all sides.
Things to avoid
Don't stretch or distort
Don't change colors
Don't crop
Don't add effects
Don't use on busy imagery
Don't use low contrast
Wordmark
Our wordmark is the primary lockup for most contexts: headers, decks, co-marketing, and press. While it can scale freely, its proportions are fixed. Do not redraw or substitute letterforms.
Use the wordmark on light or dark neutral backgrounds. On dark surfaces, display it in white. Maintain clear space equal to the height of the mark on all sides.
Do
- ·Use the official SVG from this page.
- ·Keep proportions and spacing intact.
- ·Use white on dark backgrounds.
Don't
- ·Stretch or alter the wordmark.
- ·Crop or use it as a mask.
- ·Add effects, textures, or unapproved colors.
Mark
The mark is for avatars, favicons, app icons, and tight spaces where the full wordmark will not fit. It shares the same geometry as the wordmark icon.
Give the mark room to breathe. Avoid placing it on busy photography without a solid backing.
Do
- ·Use established clear-space rules.
- ·Pair with neutral backgrounds.
- ·Use the mark when space is limited.
Don't
- ·Add colors to the mark.
- ·Use the mark as primary branding when the wordmark fits.
- ·Place over cluttered imagery.
How to use our logos
Do
- ·Use the logo only when it directly relates to Easel services.
- ·Follow these guidelines and acknowledge that the logo belongs to Easel.
- ·Use the logo exactly as provided.
Don't
- ·Use the logo without permission or outside these terms.
- ·Misrepresent your relationship with Easel or imply endorsement.
- ·Use the logo more prominently than your own in unrelated contexts.
- ·Modify the logo or incorporate it into your own branding.
Brand partnerships
When pairing Easel assets with partner logos, maintain balanced spacing and clear hierarchy. Each logo should use its approved color format, appear at a similar height, and never be distorted. Co-branded materials may require approval.
Do
- ·Use established spacing between logos.
- ·Keep wordmarks at similar heights.
- ·Use approved color formats only.
Don't
- ·Place logos too close together.
- ·Use the mark in a partnership lockup when the wordmark is required.
- ·Place lockups over busy photography.
Language
Refer to us as "Easel" or "Easel.sh" in prose. Prefer "powered by Easel" or "built on Easel" when describing products that run on our platform.
Avoid language that implies an official partnership, endorsement, or sponsorship unless one exists in writing.
Do
- ·Easel deployment platform
- ·Powered by Easel
- ·Built on Easel.sh
Don't
- ·Official Easel partner (without approval)
- ·Easel-approved [your product]
- ·Co-developed with Easel (without approval)
Typography
Geist Sans is our primary typeface: precise, neutral, and readable at product and marketing sizes. Geist Mono is for code, labels, and technical UI. Do not substitute similar fonts in materials that represent Easel.
- Geist Sans
Deploy to the edge in seconds.
- Geist Mono
easel deploy --prod
Color
Easel is intentionally restrained: neutral surfaces with a single accent for action. Swatches show canonical hex values; click a hex code to copy it.
- Inkgray-1000
Primary text and logo on light backgrounds
- Surfacebackground-200
Page backgrounds and neutral panels
- Bordergray-400
Dividers, cards, and subtle structure
- Mutedgray-900
Secondary copy and captions
- Accentblue-700
Primary actions and links in product UI
Press releases
When mentioning Easel in press materials, identify Easel as an edge deployment platform for websites and applications. For announcements beyond these guidelines, contact us before publishing.
Usage terms
The term "Marks" includes anything we use to identify our goods or services, including our names, logos, icons, and design elements. By using Easel's Marks, you agree that we own them and that any goodwill generated by your use benefits us.
Permission to use our Marks is limited: only use Marks that adhere to these guidelines; do not feature our Marks more prominently than your own; we may update these guidelines and require changes; we may terminate permission at any time.
Contact
For legal inquiries, contact legal@easel.sh.
For permission requests, co-marketing, press, or questions about these guidelines, contact brand@easel.sh.
Press resources